What is happening to Shopper Marketing?
And how to future-proof your team?
We've surveyed CPG Shopper marketing pros asking them just two questions:
- How have the shopper marketing mission, cross-functional role, and job description changed in the last few years? What changes to shopper marketing discipline do you anticipate in the next few years?
- What are the critical skills that shopper marketers will need to acquire in order to succeed in the future? How are these skills similar or different from the critical skills of the past decade?
The most insightful responses were compiled into a short ebook. Download it for free by filling out a short form!