Are you a Marketer or a Sales Leader that hasn't realized the shopper marketing promise? Today's ever-changing retail marketplace requires a new, modern look at shopper marketing in order to evolve from a tactical function to a strategic capability for delivering growth.
Download the eBook to learn:
- Why shopper marketing should be a strategic capability for all organizations.
- How to build organization alignment and support for shopper marketing.
- Who to hire and what 21st century skill sets to look for.
- What framework to deploy to develop winning shopper marketing strategies that consistently deliver results.